Streetwear India and its pioneering designers have taken centre stage and are now influencing even the most exclusive names in luxury fashion. The style scene is experiencing an unmistakable– and exciting – shift. Streetwear clothing has become the fashion aesthetic of the decade. What started as an extension of skate and hip-hop culture is now the highlight of every other fashion runway. Who’d have thought we’d see Jordans on the Dior runway? In this fun and engaging blog, we will walk you through how an Indian streetwear brand, Supervek, took the world of luxury to a new level. We will also cover everything about streetwear clothing - its history, hype and future.
Define Streetwear: What Is Streetwear?
In simple words, streetwear India is casual clothes: T-shirts, hoodies, bags, headwear and sneakers that are also fashionable. On its surface, the definition of streetwear and luxury goes hand in hand. The fashion industry defines streetwear clothing as fashionable, casual clothing worn by followers of popular culture. The majority of these followers live in urban areas, are under 30, and belong to a subculture community, such as skateboarders, graffiti artists or hip-hop music fans. This superficial definition underplays a movement that has single-handedly subverted the traditional fashion system by redefining its main component: exclusivity.
History of Streetwear Fashion: How Streetwear Style Came to Being
Before 'streetwear style' became a buzzword, the movement was already alive and thriving in downtown LA and New York. In the 1970s and 80s, joining the streetwear scene was as simple as a nod between those who shared the same style. Meanwhile, in high society, the equivalent exchange was luxury handbags.
By the 2010s, streetwear luxury fashion hit the runway with Givenchy’s “Rottweiler” tees and Balenciaga’s “Join a Weird Trip” sweatshirts. Louis Vuitton’s 2017 collaboration with Supreme further fueled the hype, with the Malle Courrier 90 Trunk fetching $104,218 at auction. This collaboration bridged the gap between streetwear and luxury fashion.
In 2018, Virgil Abloh took over as Louis Vuitton’s artistic director, bringing streetwear style to the forefront with utilitarian designs and graphic hoodies. Streetwear grew rapidly, and by 2017, the global streetwear market was valued at $309 billion. Today, it’s one of fashion’s fastest-growing sectors, with 45% of consumers buying streetwear at least once a month.
What Is Considered Luxury Fashion?
At its essence, luxury fashion is a critical social practice that challenges mainstream norms, using appearance as a form of resistance or detachment from the dominant culture of the time. This idea helps explain why streetwear has emerged as the new luxury.
As Thom Newton, CEO of Conran Design Group, explains, "Streetwear is intentionally ‘hard-to-get’ to create scarcity and exclusivity, which aligns perfectly with luxury." By embracing streetwear, luxury brands can connect with a younger, growing market.
The success of Louis Vuitton’s collaboration with Supreme was evident in LVMH’s 2017 report, which showed a 21% year-on-year growth in "fashion and leather goods." Pop culture figures like Madonna, Lady Gaga, and Justin Bieber were seen wearing pieces from the collection, further boosting its sales and popularity.
Streetwear vs. Luxury Fashion
Both traditional streetwear and luxury fashion depend on their positions as cultural status symbols in order to drive demand. However, as the Streetwear Impact Report reveals, new factors like casual clothing and community have been integral to establishing streetwear’s dominance.
According to “Now today, the people who shop at Chanel on Rodeo Drive feel just as validated in an Off-White long sleeve. There’s no more division between luxury and streetwear.”
How Streetwear Infiltrated Luxury Fashion?
Streetwear India has redefined luxury fashion, and streetwear brands like Supervek make it possible for everyone who loves quirkiness and a touch of funk in their outfits. Streetwear's influence on luxury fashion has reshaped the industry. Here's how:
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Shift in Trend Influence: In the past, designers, buyers, and editors dictated fashion trends. Today, it's the buyers driving trends, thanks to the direct-to-consumer model of streetwear.
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Adoption by Luxury Brands: Luxury brands like Dior, Givenchy, and Balenciaga embraced streetwear style codes, integrating casual styles into their collections. Even the art world joined in, with collaborations featuring contemporary artists like KAWS and Takashi Murakami.
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Authenticity at the Core: Streetwear thrives on creativity and authenticity, offering affordable fashion that reflects true personal style. It's about blending comfort with artful design, turning basics into stylish statements.
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Practicality and Comfort: Streetwear is the epitome of comfort and freedom, unlike traditional luxury fashion's restrictive styles. It's all about t-shirts, sneakers, and fluidity, creating an inclusive, gender-fluid fashion landscape.
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From Streets to High Fashion: What once lived on the streets of Soho has now made its way into the highest echelons of luxury fashion, with streetwear styles becoming integral to major luxury collections.
What Is The Hype About Streetwear Anyway?
Streetwear India gave the fashion world something it didn’t know it was missing. It gave it a fresh take. Streetwear represented something new, something youthful, something very different from the regular everyday streetwear styles. Shop men's streetwear at Supervek and slay all day without compromising on comfort and style!
While the mainstream media touts the development of various niche online subcultures and arcane gamer communities growing today, in reality, there seems to be a hesitation among the youth to adapt rather than a mass online awakening.
Once screen addiction is no longer a choice, it becomes a lot easier to find the shortcomings of the online world. This phenomenon was further accelerated by the pandemic. Our time in lockdowns has permanently changed the way we perceive the "IRL" and made us develop a taste for the surreal and the absurd. In other words, the Gen Z / millennial urge to stand out has now become stronger than ever before.
With its freshness, authenticity, practicality and diverse culture, streetwear has evolved, found its way into luxury fashion and redefined it.
Streetwear Fashion In India
Thinking how streetwear and luxury fashion can come together? With streetwear brands like Supervek, this magical move can take place! Supervek, one of the best streetwear brands in India, brings you the hottest collection of men’s streetwear fashion for everyone who loves to keep things low-key cool! Learn it from your favourite Bollywood Biggie, Ranveer Singh, who is known for his brilliant streetwear style looks.
Ironically, the one thing that remains unchanged in the ever-shifting world of fashion is change itself. Trends come and go, guiding us on what’s in and what’s out. These trends evolve with the seasons, months, and even weeks, with social media being the best platform for spotting the latest styles. In recent years, we witnessed the rise of baggy clothes, chunky sneakers, and futuristic eyewear, all of which made waves across social media. Instagram has become the heartbeat of trendsetting and gives a constant stream of fresh looks with a simple scroll. Streetwear clothing shows no sign of fading away! Indeed, it is the new luxury fashion, which is here to stay for years to come!
Best Streetwear Collection At Supervek
When talking about streetwear style and men’s streetwear fashion, Supervek, an Indian streetwear brand, might have crossed your mind! From sling bag for women and side bags for guys to mens wallet and fanny pack, Supervek has something exciting in store for all fashion junkies!
1. Sling Bags – Supervek’s sling bags for women are the perfect blend of style and practicality, which gives your streetwear style a cool, laid-back vibe.
2. Crossbody Bags – With Supervek's crossbody bags, you will get the ideal mix of hands-free convenience and effortless street style. These side bags for guys are also super cool in style.
3. Fanny Packs – Supervek’s fanny packs bring the perfect touch of fun and functionality and make it easy to rock your look and stay organized.
4. Caps – Supervek’s caps are a must-have accessory that add just the right pop to your street style while keeping you cool.
5. Waist Bags – Keep things simple and stylish with Supervek’s waist bags, the perfect accessory for a sleek, hands-free look.
6. Printed Wallets – Supervek’s printed men’s wallets bring personality to your everyday essentials and help you stay organised.
7. Oversized and graphic tees – Supervek’s oversized and graphic printed tees are all in trend right now. Versatile and comfortable, these streetwear clothing come with bold prints and messages.
Conclusion
Streetwear’s takeover of luxury fashion is more than just a trend! It’s a cultural shift. With its bold designs and urban roots, streetwear clothing and streetwear style have redefined luxury for a new generation. Supervek, an Indian streetwear brand, beautifully brings style and comfort to the table with its curated collection of men’s streetwear, including sleek sling bags, wallets, and more. Whether you're looking for something trendy or timeless, Supervek has something special for every fashionista! We proudly prove that streetwear fashion is here to stay in the luxury world. Shop our hottest collection of streetwear and luxury fashion online.
FAQ on Streetwear Fashion
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What is streetwear style clothing?
Streetwear style or streetwear clothing is casual and comfortable and is often inspired by urban culture, such as graphic tees, hoodies, sneakers, and accessories like caps and bags.
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Is streetwear a luxury?
While streetwear style originated as a casual, accessible style, it has evolved, with some brands and pieces now considered luxury fashion due to their high prices, exclusive designs, and presence of luxury materials and craftsmanship.
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How to dress in streetwear?
To dress in streetwear, mix casual pieces like oversized t-shirts, hoodies, sneakers, and statement accessories for a laid-back yet trendy look
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Which streetwear brand is best?
Supervek is the best Indian streetwear brand that deals in sling bags for women, side bags for guys, mens wallets, caps, mens streetwear, fanny packs and much more.
