To Bring out alternative ideas and products to life that not only complement today’s lifestyle butover time also define them.

Own The Future

We are inspired by you. By your lifestyle, diversity, unpredictability and bravery.

Expressing one's view has the power to change perspectives and eventually the world. We are here to empower you to make a statement and stand by it.

Now you not only have the freedom of choice,


Design Philosophy

‘There Are Things Known, and Things Unknown, and In Between Are the Doors’ - JM

We put our heart, soul and countless hours to Break on through to the other side and bring new ideas to life. We embrace the unknown!

Our brand was started to introduce alternative lifestyle products for the discerning users. Technology and development have drastically changed our lifestyles, but most of our daily use products continue to remain the same over generations. It has been our endeavor to introduce a fresh perspective to these mainstream products and present to users a more utilitarian and aesthetic product.